Further details may exist on the talk page. Please expand the section to include this information. This section is missing information about the franchise's background. The Equestria Girls setting is established as a parallel counterpart to the main world of Equestria in the 2010 incarnation of My Little Pony, populated with humanoid versions of the characters from the franchise Hasbro's marketing materials described them as "full-time students and part-time magical pony girls". In addition to the Hasbro toys, Allspark Animation (previously credited under Hasbro Studios), a subsidiary of Hasbro, has commissioned animated production tie-ins, including four movies, eight television specials, and several series of animated shorts. The franchise includes various doll lines, media tie-ins, and licensed merchandise. Equestria Girls features anthropomorphized versions of My Little Pony characters from that period as with My Little Pony, which features a colorful body and mane, Equestria Girls characters sport non-human skin and hair colors, while incorporating corresponding pony counterpart's cutie marks (the flank symbol) in their clothing. My Little Pony: Equestria Girls, simply known as Equestria Girls or EQG, is a product line of fashion dolls and a media franchise launched in 2013 by the American toy company Hasbro, as a spin-off of the 2010 relaunch of the My Little Pony line of pony toys and its Friendship Is Magic television series. Equestria Girls mini-game in Gameloft's MLP mobile app.
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